LucasArts officially announced the brand name of the game to be Star Wars Galaxies on November 29, 2000. The announcement included an expected release date sometime in 2001 and that the game would take place during the classic trilogy Star Wars era.
LucasArts would be responsible for all distribution of the Star Wars online game. This was the same team that created and supported the popular Everquest massively multiplayer online game. The then-unnamed game would be developed by Verant with online play supported by SOE. and Sony Online Entertainment (SOE) to create the first massively multiplayer Star Wars online role-playing game. On March 16, 2000, LucasArts Entertainment announced a partnership with Verant Interactive Inc. The logo used for the Japanese localization While the game made it past its eighth anniversary, this was the last one used. The official seventh-anniversary logo for the game.